Membership Development

When we talk about membership we are referring to the people who pay a subscription to be part of their club and have a say in how it operates.

All sports clubs are essentially membership bodies that exist for, and because of, the people at the club; members, players and participants. By empowering a wide range of people around a specific cause, this model enables clubs to grow stronger, impact society and have a sustainable funding stream.

In a community sports club, developing the membership is important for a variety of reasons. Of course, the fees paid by members are a vital source of income, but the membership also provides the club with a wider network of people who may be willing to assist the club through volunteering. Furthermore, having a large membership demonstrates the reach, impact and representative nature of a sports club within the wider community.