Measuring the social impact of your football club is important for a number of reasons, such as:
• It can help you understand where the club can improve in its performance to maximise community benefit
• It can help to articulate the value of the club to important stakeholders like funders and local community groups, leading to a range of benefits such as better partnerships, increased investment and more volunteers
• It can help retain focus on a range of objectives rather than simply judging the club on the success of the senior men’s team (for example)
We can help your club better understand their social value within its local and wider community through research and reporting.